A Case Study for the Management of Sport Sponsorship in China Motor International Gymnastic Cup

博士 === 國立臺灣師範大學 === 體育研究所 === 89 === The main purpose of research in this article is to understand the model of sponsor management at “China Motor International Gymnastic Cup”, therefore through several methods to learn reality at sponsorship. Such as discuss about authoritative publisher, analyze g...

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Bibliographic Details
Main Authors: Hsiao, Chia-huei, 蕭嘉惠
Other Authors: Cheng, Chih-fu. Ed. D.
Format: Others
Language:zh-TW
Published: 2001
Online Access:http://ndltd.ncl.edu.tw/handle/47491876520992282717