A study on the service quality for recreational Chinese Martial Arts businesses
碩士 === 國立臺灣體育學院 === 體育研究所 === 89 === The research examined the service quality (SQ) of Chinese Martial Arts (CMA) gyms in Taiwan. Based on the SERVQUAL, introduced by Parasuraman, Zeithaml and Berry, a measurement is developed to construct the dimensions and items used to evaluate the SQ of CMA gyms...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2001
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| Online Access: | http://ndltd.ncl.edu.tw/handle/32461546580299996554 |