Case Study on the Impact of InteractiveMarketing upon Internet versus TraditionalCustoms—Zion Tours

• Main Authors: Barry Houng, 洪良志
• Other Authors: Ming-Rea Kao
• Format: Others
• Language: zh-TW
• Published: 2001
• Online Access: http://ndltd.ncl.edu.tw/handle/15034089926565885314

碩士 === 國立中山大學 === 高階經營碩士班 === 89 === This study is more or less of an exploratory research style. It is aimed to find out what the impact of the travel information appearing on a company web site that is run by a travel agent, upon traditional customers in a sense of interactive marketing. It is hoped that through the subject study we can much understand traditional customer expectations and perceptions in using of the internet. It would also equip the agents in a better position to fulfill the customer requirements when they map out the content of the travel company web site and implement the information communication. And finally it will lead to the best marketing strategy planning.