Case Study on the Impact of InteractiveMarketing upon Internet versus TraditionalCustoms—Zion Tours
碩士 === 國立中山大學 === 高階經營碩士班 === 89 === This study is more or less of an exploratory research style. It is aimed to find out what the impact of the travel information appearing on a company web site that is run by a travel agent, upon traditional customers in a sense of interactive marketing. It is...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2001
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| Online Access: | http://ndltd.ncl.edu.tw/handle/15034089926565885314 |