Impact of e-Retailing Marketing on Cost Variation：From Activity-Based Costing Perspective
碩士 === 國立中山大學 === 資訊管理學系研究所 === 89 === According to Michael Porter’s Competitive Advantage, only through Value Chain Analysis, a company can realize it’s cost behavior and the resources needed for differentiation. Thus the company can optimize its resources usage and increase it’s business activitie...
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2001
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| Online Access: | http://ndltd.ncl.edu.tw/handle/70722177124511858690 |