A study on user motive and willingness-to-pay of financial content website
碩士 === 國立中山大學 === 傳播管理研究所 === 89 === Owing to the NASDAQ crash, the development of internet advertisement is somewhat sluggish. The ICP owners have to to find a new model to servive; thus, they plan to gain cashflow from the users. The content of financial websites is relatively uniqe, so this study...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2001
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| Online Access: | http://ndltd.ncl.edu.tw/handle/88736178636666210551 |