A Study of Bricks and Clicks -the Case of Online Bookstore and Online Newspaper

碩士 === 國立中山大學 === 企業管理學系研究所 === 89 === The purpose of the thesis is to explore how the legacy firms extend their online business. Should they integrate the online business division with traditional division in order to leverage the established competency, or spin off the online business division and...

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Bibliographic Details
Main Authors: Mei-Jin Chen, 陳玫瑾
Other Authors: Cher-Min Fong
Format: Others
Language:zh-TW
Published: 2001
Online Access:http://ndltd.ncl.edu.tw/handle/92997518527629247994