The study of choice factors of organization forms of chain stores in Taiwan

碩士 === 國立高雄第一科技大學 === 行銷與流通管理系 === 89 === This thesis is mainly a study of choice factors of organization forms including regular chain(RC) 、 franchise(FC) 、hybrid- RC 、hybrid-FC of chain stores in Taiwan. There are three objectives in this study: (1) the goal of set- up a chain store hea...

Full description

Bibliographic Details
Main Authors: Yuan Shih-min, 袁世民
Other Authors: Ying-Kiat Kho
Format: Others
Language:zh-TW
Published: 2001
Online Access:http://ndltd.ncl.edu.tw/handle/14080184591208199835