The Study of E-marketing Trends in Taiwan

碩士 === 國立東華大學 === 企業管理學系 === 89 === The using of the Internet in business causes some great changes in marketing, which include business environment, consumer behavior, economic, and business model. The study, which uses four elements ─ futures, customers, economics, and alignments ─ mapping the tre...

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Bibliographic Details
Main Authors: Alice, H. Hsueh, 薛慧鳳
Other Authors: 劉漢榆
Format: Others
Language:zh-TW
Published: 2001
Online Access:http://ndltd.ncl.edu.tw/handle/64497178150973114285