A Study on the Selection Activities of Functional Values in the New Product Development Process - Cases of DTV Receivers and Business Information Services
博士 === 國立交通大學 === 工業工程與管理系 === 89 === Understanding customers’ buying behavior can be a clue of providing new product development. Customers’ Behavior Model provided by Sheth, Mittal, and Newman in 1991 explained why customers purchase a specific product. The functional value deriving from this mode...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2000
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| Online Access: | http://ndltd.ncl.edu.tw/handle/57580955443426715317 |