A Content Analysis of Internet Marketing Mix Strategies — The Case for Sydney Olympic Games TOP Sponsors’ Industry Organizations
碩士 === 國立體育學院 === 體育研究所 === 89 === ABSTRACT The purpose of this study was to analyze the contents of Internet marketing mix strategies by the Sydney 2000 Olympic Games TOP Ⅳsponsors’ industry organizations. The subjects consisted of eleven TOP Ⅳ sponsors’ industry organizations which spon...
| Main Author: | |
|---|---|
| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2001
|
| Online Access: | http://ndltd.ncl.edu.tw/handle/34964144262170243702 |