Effects of Channel Types, Store Name, Brand Name, and Product Categories on Consumers'' Perceived Risk
碩士 === 國立成功大學 === 國際企業研究所 === 89 === Since the introduction of the Internet in 1991, it prevails over the world. Many corporations, especially those operating globally, realize a much broader range of benefits from the Internet. Most of them treat the Internet as both a communication and a transac...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | en_US |
| Published: |
2001
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| Online Access: | http://ndltd.ncl.edu.tw/handle/89539235832996365387 |