以古典制約模式探討外語態度對廣告溝通效果之影響
碩士 === 國立成功大學 === 企業管理學系 === 89 === Recently, the use of non-native language in advertisements has become a trend in TV, broadcasting, and print media. The reasons that practitioners use foreign language element in advertisement are to attract consumers’ attentions, alter their attitudes toward ad...
| Main Authors: | , |
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2001
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| Online Access: | http://ndltd.ncl.edu.tw/handle/01446772681390900642 |