A Study of Market Segmentation and Consumer Behavior in Taipei Cinemas

碩士 === 銘傳大學 === 管理科學研究所 === 89 === Government had announced the new working-time policy on January 1, 1998. Because of the new policy, people had more leisure time to watch movies, and spend more money in cinema. On the other way, because of the deregulation on movie theaters, there are more and m...

Full description

Bibliographic Details
Main Authors: Wang, Tung-Sheng, 王東昇
Other Authors: Huang, Hsu-Nan
Format: Others
Language:zh-TW
Published: 2001
Online Access:http://ndltd.ncl.edu.tw/handle/56612108296070864976