A study of business models in virtual community of websites from the experiential marketing viewpoint
碩士 === 銘傳大學 === 管理科學研究所 === 89 === Virtual community is a new social ecology on the Internet. Members who in virtual community have interactive, communicated, and influential abilities. From the business view, virtual community brings a potential enormous marketplace. Armstrong & Hagel III (1996...
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| Format: | Others |
| Language: | zh-TW |
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2001
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| Online Access: | http://ndltd.ncl.edu.tw/handle/88172756769679424459 |