The Relationship between Relational Marketing Bonds and Customers’ Behavioral Intentions─A Study of Customers with Relational and Transactional Orientations.
碩士 === 銘傳大學 === 國際企業管理研究所 === 89 === Nowadays, the industries and commerce prosper and depend on banks to accomplish their activities. Therefore, there are more and more banks establish and compete violently. How to maintain current customers and build a long-term relationship is the banks’ focus. T...
| Main Authors: | , |
|---|---|
| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2001
|
| Online Access: | http://ndltd.ncl.edu.tw/handle/70737139796689915378 |