The Relationship between Relational Bonds and Customer Loyalty: A Study of Service Encounters in Taiwan''''s Securities Industry.
碩士 === 銘傳大學 === 國際企業管理研究所 === 89 === In the past decade, new thinking about the buyer-seller relationships is so evident that some researchers have asserted that relationship marketing is a new marketing paradigm. The relationship marketing concerns establishing, developing and retaining customer re...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2001
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| Online Access: | http://ndltd.ncl.edu.tw/handle/95068554980925813111 |