A Study of The Nonprofit Sports Organization Chiefs Cognition for Sponsorship

碩士 === 輔仁大學 === 體育學系碩士班 === 89 === Abstract The primary purpose of this study was to understand the factors, which are the cognition of nonprofit sports organization chiefs for sponsorship, sponsorship cognition as regards the target of selecting strategic and contents of effect with diff...

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Bibliographic Details
Main Authors: Luo, She-Juang, 羅旭壯
Other Authors: Chen, Hung-Yan
Format: Others
Language:zh-TW
Published: 2001
Online Access:http://ndltd.ncl.edu.tw/handle/56671315571087510034