The impact of product line extension on brand equity--product category as the moderate variable
碩士 === 輔仁大學 === 管理學研究所 === 89 === In order to content customers’ varied and dynamic demands, nowadays business tried hard to provide products as various as possible. However, since launching a new brand is too costly and the existing brand may be recognized and accepted by the customers more easily,...
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2001
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| Online Access: | http://ndltd.ncl.edu.tw/handle/36307706262840654646 |