Applying Data Mining Technique To Construct A Customerized Advertising System

碩士 === 逢甲大學 === 企業管理學系 === 89 === At present, Banner Advertisement showed at web pages are Static, although wheel advertising technique is used, still can’t satisfy user’s needs. In the late 1990s, focusing on personalization and mutual interaction are the mail characteristics of the web page, there...

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Bibliographic Details
Main Authors: Zheng Hsu Feng, 鄭旭峰
Other Authors: Tsen Hsin Chen
Format: Others
Language:zh-TW
Published: 2001
Online Access:http://ndltd.ncl.edu.tw/handle/46931538162693300686