Organizational Control Over Local Chain Franchise Businesses
碩士 === 大葉大學 === 事業經營研究所 === 89 === Abstract Business chain under franchise has been the recent practice in Taiwan to speed up business expansion and multiply channels, and relationship marketing has become an important issue in marketing. However, conflicts between franchise ho...
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| Format: | Others |
| Language: | zh-TW |
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2001
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| Online Access: | http://ndltd.ncl.edu.tw/handle/84144097668514625536 |