Factors Affecting Domestic Female Web Users'' Decision to Purchase

碩士 === 大葉大學 === 事業經營研究所 === 89 === The primary objective of the study was to examine factors that might affect domestic female web-users'' decision to purchase. This study discovered that up to 65 percent of the female web-users were willing to make purchases on the internet in...

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Bibliographic Details
Main Author: 謝雅惠
Other Authors: 徐悌
Format: Others
Language:zh-TW
Published: 2001
Online Access:http://ndltd.ncl.edu.tw/handle/76493889560574061088