International Marketing Management Strategy-Case Study Based on The Export Trading Company in Taiwan

碩士 === 大葉大學 === 事業經營研究所 === 89 === The Export Trading Companies in Taiwan (ETCs) are engaged in a wide range of international marketing activities which have been acknowledged as one of major factors of bringing Taiwan into a very successful economic achievement. However, in facing big change of ne...

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Bibliographic Details
Main Authors: Frank Ko, 柯彬發
Other Authors: 潘振雄
Format: Others
Language:zh-TW
Published: 2001
Online Access:http://ndltd.ncl.edu.tw/handle/95387956238849823948