A Study on Brand Management and Brand Positioning －Taking Taiwan Portal Sites as Example
碩士 === 長庚大學 === 企業管理研究所 === 89 === Portal site is the first web site when WWW users surfing on the Internet. When you look at these portals overall in Taiwan, you can find that there is few difference between them. Therefore, the portal’s brand management and brand positioning are very important....
| Main Authors: | , |
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2001
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| Online Access: | http://ndltd.ncl.edu.tw/handle/42133827662871310013 |