A Study on the Service Quality of Customer Relationship Management Systems
碩士 === 國立中正大學 === 資訊管理學系 === 89 === The cost of soliciting a new customer is said to be 6~9 times as much as keeping old one. Thus, Customer Relationship Management (CRM) that can help retain customers, increase customer value, and improve the effect of operation has become one of the most important...
| Main Authors: | , |
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2001
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| Online Access: | http://ndltd.ncl.edu.tw/handle/38336627623686428561 |