成人高等教育行銷策略之研究:以碩士在職進修專班為例

碩士 === 國立中正大學 === 成人及繼續教育研究所 === 89 === The purpose of this study is to understand the Marketing Strategy of each graduate school in Taiwan on its programs for people who are pursuing graduate degree while still working. And provide some suggestions based on the results. The study use questionnair...

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Bibliographic Details
Main Author: 苗如茵
Other Authors: 魏惠娟
Format: Others
Language:zh-TW
Published: 2001
Online Access:http://ndltd.ncl.edu.tw/handle/52087527844617463098