The Consumer Behavior in Buying Printer─An Assessment by Technology Adoption Life Cycle
碩士 === 國立雲林科技大學 === 資訊管理研究所 === 88 === The research proposed two analytical phases. Phase one, this study adopted the concept of Diffusion Life Cycle, proposed by Moore in 1991, to classify printer consumers into four modes of innovation by adapter’s mental attitude. In the phase two, the influenti...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2000
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| Online Access: | http://ndltd.ncl.edu.tw/handle/95026842738659224475 |