The Effects of Competitive Brand Price Information and Semantic Cues on Consumer Evaluation of Reference Price Advertisement
碩士 === 淡江大學 === 國際貿易學系 === 88 === In recent years, sales promotion becomes more important to retailers because too many retail firms enter into the market. Using reference price to affect consumer evaluation of reference price advertisements is one of the retailers'' favorite promotional s...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2000
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| Online Access: | http://ndltd.ncl.edu.tw/handle/04248872676177249475 |