The Effects of Competitive Brand Price Information and Semantic Cues on Consumer Evaluation of Reference Price Advertisement

碩士 === 淡江大學 === 國際貿易學系 === 88 === In recent years, sales promotion becomes more important to retailers because too many retail firms enter into the market. Using reference price to affect consumer evaluation of reference price advertisements is one of the retailers'' favorite promotional s...

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Bibliographic Details
Main Authors: Lu-Chun Chen, 陳蘆俊
Other Authors: Yi-Ming Tseng
Format: Others
Language:zh-TW
Published: 2000
Online Access:http://ndltd.ncl.edu.tw/handle/04248872676177249475