The Influences of Product Attribute and Information Sources to The Advertisment Communication Effects.
碩士 === 東吳大學 === 企業管理學系 === 88 === In marketing research, firms delivery information to the consumer by advertisment. It helps firms building self-image. Only interesting message would attract the consumer. The research is aimed at exploring the possible effects of advertisment. The Produc...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2000
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| Online Access: | http://ndltd.ncl.edu.tw/handle/74679848335063169344 |