Entering New Segments:An Exploratory Study of Infant Formula Industry
碩士 === 國立臺灣科技大學 === 管理研究所 === 88 === Abstract Owing to the effects of the continually decreasing birth rate, the launch of “Breast Feeding Regulation” by the Department of Health (DOH), and the breast-feeding campaign by the International Breast Feeding Promotional Association, the infant...
Main Authors: | , |
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Other Authors: | |
Format: | Others |
Language: | zh-TW |
Published: |
2000
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Online Access: | http://ndltd.ncl.edu.tw/handle/32311874955921864821 |