The study of franchising stores'' cooperative network motivation and performance

碩士 === 國立臺北大學 === 企業管理學系 === 88 === Abstract Recently the franchising trend in the service industry has been more and more popular. The franchising system, being composed of headquarter and chain stores is a prototype of the industrial cooperative network. The framework of this thesis is...

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Bibliographic Details
Main Authors: Chao Shyh-yin, 趙士瑩
Other Authors: Hwang Ing-san
Format: Others
Language:zh-TW
Published: 2000
Online Access:http://ndltd.ncl.edu.tw/handle/10545796703010894753