The study of franchising stores'' cooperative network motivation and performance
碩士 === 國立臺北大學 === 企業管理學系 === 88 === Abstract Recently the franchising trend in the service industry has been more and more popular. The franchising system, being composed of headquarter and chain stores is a prototype of the industrial cooperative network. The framework of this thesis is...
Main Authors: | , |
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Other Authors: | |
Format: | Others |
Language: | zh-TW |
Published: |
2000
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Online Access: | http://ndltd.ncl.edu.tw/handle/10545796703010894753 |