Applying Shopping Cart Data to Web Marketing Communication Decisions
博士 === 國立中山大學 === 資訊管理學系研究所 === 88 === A very distinguished point of online marketing is that it can collect data about the consumers* shopping processes rather than the shopping results only. That is, it cannot only collect order data but also the browsing and shopping cart data. So far, the brow...
| Main Authors: | , |
|---|---|
| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2000
|
| Online Access: | http://ndltd.ncl.edu.tw/handle/26457356688071944275 |