Product Bundling in Software Industry:The Case of Operating System and Browser Market
碩士 === 國立中山大學 === 企業管理學系研究所 === 88 === Product bundling is a common tool to increase sales and profits for the firms when they sell products. In traditional market, because the consumer’s reserve price to each product is different, adopting product bundling strategy can achieve their goal. Now , owi...
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| Format: | Others |
| Language: | zh-TW |
| Online Access: | http://ndltd.ncl.edu.tw/handle/37170302078691410341 |