The Influence of Consumers' Risk Attitude and Personal Capital-Spending Behavior on the Credit Card Business of Banks
碩士 === 國立中山大學 === 企業管理學系研究所 === 88 === 英文提要： A utility function model of individual credit card holder based on their spending behavior is constructed in this research. An accumulation of the individual utility of three different risk attitudes of cardholders may be useful for promoting the profits...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2000
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| Online Access: | http://ndltd.ncl.edu.tw/handle/53636600539721187130 |