The Effect of the Type of Elaboration on Advertisement Processing and Judgment
碩士 === 國立東華大學 === 企業管理學系 === 88 === The purpose of this research is to examine how the type of elaboration that an advertising message receives affects product recall and brand judgments by viewers. A 2*2 factorial design was employed with two types of picture focus (attribute versus image) and two...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2000
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| Online Access: | http://ndltd.ncl.edu.tw/handle/38374732849912969038 |