A Study of Consumer Behavior and Market Segmentation of CD-R/RW--in the Case of University Students in Taipei

碩士 === 國立交通大學 === 經營管理研究所 === 88 === Since the market scale of multimedia grows up fast, CD-R which has the strength on its big storage content and low cost seems to be a standard storage facility of multimedia computer. From 1998 and 1999’s sales experience, we know CD-R grows up fast and DVD don’t...

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Bibliographic Details
Main Authors: Der-Chang Li, 李德章
Other Authors: Quang-Hwa Chen
Format: Others
Language:zh-TW
Published: 2000
Online Access:http://ndltd.ncl.edu.tw/handle/46368679002613972965