The Effects of Product Involvement and Need for Cognition on the Buying Decision Process － the Case of the Mobile Telecommunication Market
碩士 === 國立交通大學 === 經營管理研究所 === 88 === Due to the impact of the liberalization of the telecommunication markets worldwide, the authority in Taiwan released the licenses of the mobile telecommunication system in 1996. After the intense competition in past years, the penetration of mobile phone number i...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2000
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| Online Access: | http://ndltd.ncl.edu.tw/handle/47976611873246884420 |