購買過程中運用網際網路與實體商店之比較研究
碩士 === 國立成功大學 === 國際企業研究所 === 88 === In addition to the traditional store, internet has become a popular and powerful marketing channel in the current business environment. What differences between these two channels and how consumers utilize them at the different stages of purchasing decision proce...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2000
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| Online Access: | http://ndltd.ncl.edu.tw/handle/23973057598457720247 |