The Effect of Price Discount, Brand Image, and Product Category on Consumers’ Perceived Quality and Perceived Risk: An Empirical Study of Handsets and Travel Service
碩士 === 國立成功大學 === 交通管理學系 === 88 === Lately, competition is fierce in every industry. In order to attract consumers to purchase products, firms will use all kinds of promotions to enhance consumers’ purchase intention. In comparison with other kinds of promotions, price discount is more likely to dra...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2000
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| Online Access: | http://ndltd.ncl.edu.tw/handle/35099938481295244786 |