A Study on the Relationship between Degree of Involvement and Form Elements of Consumer Products －a Case study of Mobil Phone
碩士 === 國立成功大學 === 工業設計學系 === 88 === Purpose of this research is to discuss the relationship between consumers’ product involvement and product’s style. For the reason, we attempt to do segmentation from the viewpoint of product involvement and discuss the difference of image interpretation between h...
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2000
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| Online Access: | http://ndltd.ncl.edu.tw/handle/51981905959372501507 |