Product Strategy Planning: A Lifestyle-Analysis Based Approach
碩士 === 國立成功大學 === 工業設計學系 === 88 === As consumer awareness is growing and consumers'' rights are valued, the research of consumers'' lifestyle is becoming a hot topic nowadays. The lifestyle survey, one of the marketing analysis tools, was mainly used to investigate consumers...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2000
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| Online Access: | http://ndltd.ncl.edu.tw/handle/33954006812770178332 |