The impact to Taiwanese costomers through the introduction of American style hypermarket--Evidence from Costco wholesale
碩士 === 輔仁大學 === 管理學研究所 === 88 === The hypermarket was first introduced to the customers of Taiwan since Marko opened its first store in 1989. It''s low price strategy is overwhelming popular since the customers here are very sensitive to the good''s price. The hypermarket is furt...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2000
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| Online Access: | http://ndltd.ncl.edu.tw/handle/07790501293131616500 |