The Impact of Spokesperson Credibility on Advertising Effectiveness and Purchasing Intention
碩士 === 大葉大學 === 事業經營研究所 === 88 === The purpose of the study is to explore the impact of spokesperson credibility on advertising effectiveness and purchasing intention, under the condition of different product involvement (cell phones and beverages) and advertisement spokesperson (celebrity persons,...
| Main Author: | |
|---|---|
| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2000
|
| Online Access: | http://ndltd.ncl.edu.tw/handle/31166747706001474572 |