The Impacts of Dynamic Bundling Advertisements on Advertising Effectiveness
碩士 === 國立中正大學 === 資訊管理學系 === 88 === Bundling, the joint offering of two or more items, is a common selling strategy and is widely practiced in marketplace. Bundling of information goods can be surprisingly profitable because digital information goods can be produced and distributed almost costlessly...
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2000
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| Online Access: | http://ndltd.ncl.edu.tw/handle/95343445135687627224 |