Consumer Profitability Analysis with Marketing Information : A Portfolio Theory Approach

碩士 === 國立中正大學 === 企業管理研究所 === 88 ===

Bibliographic Details
Main Authors: Lee, Kun-Chen, 李昆正
Other Authors: Lu, Long-Chuan
Format: Others
Language:zh-TW
Published: 2000
Online Access:http://ndltd.ncl.edu.tw/handle/47783773582970741039