Cause-related Marketing
碩士 === 淡江大學 === 管理科學學系 === 87 === Cause-related Marketing (CRM) has been fashionable for more than ten years, the past research almost adopted the quantitative research, to explore the objectives of the business or the viewpoint of consumers on CRM. This study aims to probe into the issues on CRM pr...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
1999
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| Online Access: | http://ndltd.ncl.edu.tw/handle/16853481490609849826 |