The Comparison between Leapfrogger and Innovator

碩士 === 淡江大學 === 管理科學學系 === 87 === Under the situation of shortened product life cycle, sales of newly developed products have become one of the major sources of organizational profit. As a result, innovators and early adopters of a new product are increasingly important for an organization. Based on...

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Bibliographic Details
Main Authors: Ming-Hong Cho, 卓明弘
Other Authors: Peirchyi Lii
Format: Others
Language:zh-TW
Published: 1999
Online Access:http://ndltd.ncl.edu.tw/handle/94768489595717660334