The Study of Customer Value and Purchasing Behavior
碩士 === 淡江大學 === 管理科學學系 === 87 === Today’s consumers must make decisions from variety of products and service. With more and more options, consumers consider when making choice depend on the perceiving of product quality, service, and value. From past researches, perceived value can be divided into t...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
1999
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| Online Access: | http://ndltd.ncl.edu.tw/handle/12995293419325247524 |