The study of relation between brand equity and brand association~brand of underwear
碩士 === 淡江大學 === 國際貿易學系 === 87 === The influence of brand upon consumer’s purchasing behavior is growing every day. In fact, brand management has become one of the focus for company that owns brand. Currently, there are very few writings on brand equity on this island, even for...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
1999
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| Online Access: | http://ndltd.ncl.edu.tw/handle/qpjubk |